Most teams audit accounts the way junior media buyers do: by looking at the ad set. That misses where the actual problem lives.
We diagnose every account through three lenses, in this order: technical account structure, creative velocity and diversity, and data integrity and assurance. Each lens has its own failure modes. Each one breaks differently. Each one needs a different fix. The interactive scorecard below walks you through the same 15 questions we ask on every engagement.
Why this order matters.
Account structure determines whether the account can even produce signal. Creative determines what the signal is testing. Data integrity determines whether the signal is being read correctly. Run them out of order and you fix the wrong thing first. The scorecard tells you which lens has the biggest gap, so the work goes in the right order.